In July 2019, Seidensticker attended PREMIUM for the first time, showcasing its 2020 spring/summer collection. As an eye-catching platform, PREMIUM offers a great opportunity to present both the menswear and the womenswear collection in a premium environment during the Berlin Fashion Week. Building on the shopfitting concept, Seidensticker intensified its collaboration with architect and product designer Philipp Mainzer for the design of the exhibition stand.
The components of the shopfitting concept have been supplemented by blue elements for the exhibition setup, which are reflected in the collection and thus emphasize the product.
