The need for individuality determines today’s attitude towards life. Just like design and architecture, fashion is also characterized by a global, cross-cultural aesthetic, in which aspects such as age, gender, prescribed styles, or occasions are becoming increasingly less relevant. Rather, it’s about being part of a global community but still showcasing and retaining one’s own identity.
The Seidensticker social media campaign “Be Unique. Be You.” focuses on each individual’s quest for uniqueness and individuality, while emphasizing the diversity of our contemporary society. The protagonists of the campaign all wear the original Seidensticker shirt – each in their own individual way, thus showing off their own personality and personal style.
